Branding is more than just photos; it’s about capturing your story and mission in a way that resonates with your audience. When Abbie decided to rebrand as a Christian Dietician, she wanted visuals that truly reflected her journey and purpose—and that’s where we got to work!

Meet my dear friend Abbie! We met in a mastermind a few years ago and became fast friends. Fast forward a few years and Abbie found herself wanting to rebrand. She started as a health coach and upon graduating as a registered dietician, Abbie wanted to rebrand as a Christian Dietician.

Abbie currently supports women who have experienced disordered eating find healing and health through Christ. I love Abbie’s mission and it was a joy to walk her through my detailed framework and process to uncover her unique brand elements and create visuals that communicate the brand she is creating.

The goal of this session was to tell the story and show the journey of her own healing from disordered eating as well as to show empathy and help future clients see that she is passionate about serving them.

During our strategy & planning call, we identified three key stories to focus on:

1. Her Healing Journey: We wanted to reflect her story authentically, creating an emotional connection with her audience.
2. Faith as a Foundation: As a Christian Dietician, Abbie’s faith is central to her work.
3. Empathy and Care: It was important for her visuals to feel approachable and inviting.

From there, we curated locations, props, and wardrobe choices that would visually tell her story.

We chose a home studio location with soft, natural lighting to symbolize healing and renewal. Abbie wants her patients to feel comfortable and since most of her work is via Zoom we wanted to create a serene atmosphere that reflected the safety of being in your home space.

Abbie wore her iconic shades of pink with pops of blue to stand out and give her community a memorable visual experience.

This session was a 3 hour session and we got over 150 images that she has been able to use for more than a year across her website, social media, and email.

These images helped Abbie seamlessly update her website and launch her rebrand. Her social media now features cohesive visuals that attract her ideal clients—women seeking hope and healing through Christ. Abbie shared that the photos have given her a newfound confidence in showing up online, knowing her visuals truly represent her mission.

Here are some of my faves!

Ready to Elevate Your Brand?

Are you ready to elevate your brand with visuals that reflect your mission? Let’s work together to create a branding session that boosts your confidence and connects you with your dream clients.

📩 Click here to book your branding session today!